Direct from property owners

Alpine stays,
direct and personal.

Hand-curated hotels, chalets, pensions and apartments across the Tirol. Booked directly with the people who run them — better prices for you, full ownership of the guest relationship for them, locally rooted from day one.

Browse Stays
Why direct?
● Live
Booking.com fee
18%
+ guest service fee
Alpine Direkt
8%
All-in. No hidden fees.
You save
€640
on a typical 7-night stay
Owner keeps
€890
extra per booking
The deal: Same properties, better terms. Both sides win.
8% Total platform fee
0 Hidden service charges
100% Direct owner contact
€640 Average guest saving
Curated Collection

A small portfolio of
exceptional places.

Every property is owner-operated and personally vetted. We don't aggregate the entire market — we curate the best across hotels, chalets, pensions and apartments.

★ Featured
Alpine chalet in snowy mountains
Tux-Lanersbach, Austria
Tux Diamant
5 bedrooms · Sleeps 10 · Ski-to-door
€450 / night
Inquire →
Hintertux
Snowy mountain chalet at Hintertux glacier
Hintertux Glacier, Austria
Schwarz Diamant
4 bedrooms · Sleeps 8 · Year-round skiing
€520 / night
Inquire →
Mayrhofen
Alpine valley with chalet in summer and winter
Mayrhofen, Austria
Alpenrose
3 bedrooms · Sleeps 6 · Summer & winter
€340 / night
Inquire →
How this works: Alpine Direkt is an introduction service. Each "Inquire" request goes directly to the property owner, who confirms availability, pricing, and handles your booking. Your contract is with the owner, not with us. We earn a small introduction commission from the owner on confirmed bookings — never added to your price.
The maths

Same property, same dates,
better price.

A 7-night winter stay at Tux Diamant. Here's what direct-from-owner looks like in numbers — savings flow to you, full margin stays with the owner.

Booking.com
Standard listing path
7 nights × €450 €3,150
Service fee (12%) €378
Cleaning fee €180
Tax & local levies €152
You pay €3,860
★ Save €640
Alpine Direkt
Same property, direct from owner
7 nights × €390 €2,730
Platform fee (8%, all-in) €218
Cleaning fee €120
Tax & local levies €152
You pay €3,220
Owner earns €280 more · You save €640
Concierge marketplace

Everything else,
handled.

Local providers, vetted by owners, requested through one inquiry. Each provider confirms availability directly with you — pricing and booking sit with them, not with us.

Ski & Boot Hire
Sport 2000 · Lanersbach
Premium ski rentals delivered to your chalet on arrival. All abilities catered for. Boot fitting included.
From €42 / day
Booked directly with vendor 15% to owner
Ski School & Private Lessons
Tux 3000 Ski School
English-speaking instructors. Half-day or full-day. Adults, kids, all abilities. Off-piste guiding available.
From €280 / half-day
Booked directly with vendor 15% to owner
Heli-Skiing Day
Wucher Helicopter · Zillertal
Single day, three drops, certified mountain guide. Conditions-dependent. Requests open 7 days prior.
From €890 / person
Booked directly with vendor 15% to owner
Private Chef Dining
Chef Markus · In-chalet
Five-course tasting menu prepared in your chalet kitchen by a Michelin-trained Tyrolean chef. Wine pairing optional.
From €140 / person
Booked directly with vendor 15% to owner
Airport Transfer
Four Seasons Travel · Innsbruck
Private Mercedes V-Class from INN airport. Door-to-door, snow tyres in season, driver meets you in arrivals.
From €220 / way
Booked directly with vendor 15% to owner
Thermal Spa Day
Aqua Dome · Längenfeld
Day pass to Tirol's premier thermal spa. Saunas, outdoor thermal pools, mountain views. 45 minutes by car.
From €48 / person
Booked directly with vendor 15% to owner
Restaurant Reservations
15 partner venues · Tux valley
A curated list of every restaurant worth eating at in the valley. Tables held for platform guests. Local prices, no markup.
Free to request
Booked directly with venue Free service
In-Chalet Massage
Mobile spa · Tirol
Therapist arrives at your chalet with table and oils. Swedish, deep-tissue, or sports recovery. 60 or 90 minutes.
From €95 / 60 min
Booked directly with vendor 15% to owner
Mountain Bike Hire
Zillertal Bikes · Mayrhofen
Full-suspension or e-MTB delivered to your property. Trail maps, helmet, basic kit included. Premium models available.
From €55 / day
Booked directly with vendor 15% to owner
Hiking Guide Day
Alpenverein Tirol · Certified guides
Mountain leader for a day. Valley walks, summit tours, or alpine pasture circuits. Routes tailored to fitness and weather.
From €320 / group day
Booked directly with vendor 15% to owner
Climbing Schools
Hintertux Klettern · IFMGA
Sport climbing, via ferrata, multi-pitch routes. Beginners welcome. Gear hire included. Full and half-day sessions.
From €240 / half-day
Booked directly with vendor 15% to owner
Tandem Paragliding
Stocky Air · Mayrhofen
Tandem flight from Penken plateau. Approximately 20 minutes airborne. Photos and video included. Pilots certified.
From €160 / person
Booked directly with vendor 15% to owner
Alpine Pasture Dinner
Höhenstein Alm · 1,800m
Traditional Tyrolean dinner at a high-altitude pasture hut. 4WD transfer included. Cheese, schnaps, mountain views.
From €85 / person
Booked directly with vendor 15% to owner
Airport Transfer
Four Seasons Travel · Innsbruck
Private Mercedes V-Class from INN airport. Door-to-door, comfortable for families and groups. Driver meets you in arrivals.
From €220 / way
Booked directly with vendor 15% to owner
Thermal Spa Day
Aqua Dome · Längenfeld
Day pass to Tirol's premier thermal spa. Saunas, outdoor thermal pools, mountain views. 45 minutes by car.
From €48 / person
Booked directly with vendor 15% to owner
Restaurant Reservations
15 partner venues · Tux valley
A curated list of every restaurant worth eating at in the valley. Tables held for platform guests. Local prices, no markup.
Free to request
Booked directly with venue Free service
How this works: Alpine Direkt connects you with local providers. Each request goes directly to the named vendor, who confirms availability, pricing, and handles your booking. Your contract is with the provider, not with us. We earn a small introduction commission on confirmed bookings, paid by the vendor — never added to your price.
Last-minute auction

Odd nights and quiet weeks,
at your price.

Owners hate empty nights. You hate paying peak rates. Our 48-hour auction lets owners offload unsold inventory at whatever the market will pay. Bid live, win cheap.

Live auction
Tux Diamant
3 nights mid-week
14–17 January 2027 · 10 guests
Ends in
11h 24m
Listed price
€1,350
Current bid (7)
€780
Live auction
Alpenrose
5 nights shoulder season
28 March – 2 April 2027 · 6 guests
Ends in
38h 12m
Listed price
€1,700
Current bid (3)
€990
The network

Live in the Tux valley today,
spreading across Tyrol.

Three properties live, four more launching this season, ongoing discussions with 12 owners across Tyrol and the Bavarian Alps. Hand-picked, never aggregated.

St. Anton Ischgl Mayrhofen Kitzbühel Salzburg TYROL Tux Diamant Schwarz Diamant Alpenrose
3 live · Bookable now
4 launching · This season
12 in discussion · Quietly
AI Concierge

Ask anything,
get a real answer.

Built on Anthropic Claude. Knows every property, vendor, restaurant, and lift in the network. Available 24/7 in any language. Replaces the "hi we'd like to book" email chain.

You
We're a family of 8, looking for somewhere with ski-in/ski-out and a hot tub for the week of 14 March. Budget around €4k. Suggestions?
Alpine Direkt
Three options that fit your brief:

Tux Diamant (€3,150) — 5 bed sleeps 10, opposite the Eggalm lift, large outdoor hot tub on the terrace. Currently 80% available that week, owner active on the platform.

Schwarz Diamant (€3,640) — 4 bed sleeps 8, glacier-side at Hintertux, indoor sauna + hot tub. Year-round ski guarantee.

Alpenrose (€2,380) — 3 bed sleeps 6, would need a sofa-bed for 2 of you. Cheapest, closest to Mayrhofen nightlife.

Want me to hold dates on any of these, or shall I check a wider radius?

Direct stays.
Better all round.

Better prices for guests, better margins for owners, a real concierge built on real relationships. Locally owned, locally run, locally yours.

Browse Stays
For property owners

Keep 17% more
of every booking.

You built the property. You set the standard. The margin belongs with you. Alpine Direkt is the platform that returns full ownership of the guest relationship — and the revenue that comes with it. 8% all-in commission, paid monthly in arrears on confirmed bookings only.

See My Numbers
Your annual upside
Average nightly rate €450
Booked nights per year 180
Annual revenue (gross) €81,000
Booking.com keeps (18%) −€14,580
Alpine Direkt keeps (8%) −€6,480
You keep extra +€8,100
Plus add-on revenue share +€3,200
92% Of every booking, yours
€11k Avg owner uplift / year
15% Add-on revenue share
0 Listing or set-up fees
Owner Dashboard

Everything you need,
nothing you don't.

Live bookings, revenue trends, guest profiles, add-on commissions, vendor performance. One screen, in your pocket. This is what owners see — Tim's actual dashboard, anonymized.

YTD Revenue
€81,400
↑ 23% vs last year
Occupancy
73%
↑ 18% vs last year
Avg Booking Value
€2,840
↑ 7% vs last year
Add-on Earnings
€3,160
New this season
Monthly Revenue
Export →
€20k €15k €10k €5k Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec +€17.8k
Upcoming Bookings
View all →
The Reynolds family
€3,150
7 nights · 14–21 Dec · 8 guests · +€480 add-ons
Marco Bertini
€1,800
4 nights · 27–31 Dec · 6 guests · NYE booking
Sophie Laurent
€2,470
5 nights · 8–13 Feb · 10 guests · Auction win
The Khan party
€3,920
7 nights · 22–29 Feb · 10 guests · +€840 add-ons
Vendor commissions

Every guest add-on,
15% back to you.

When your guests book ski hire, restaurants, instructors or transfers through the platform, you earn 15% of net commission — for doing nothing. The vendor network does the work; you take a cut.

Vendor
Category
Bookings YTD
Your commission
Status
Sport 2000 Lanersbach
Ski & boot hire
34
€680
Active
→
Chef Markus
Private dining
12
€720
Active
→
Four Seasons Travel
Airport transfers
28
€840
Active
→
Tux 3000 Ski School
Instructors & guides
19
€570
Active
→
Aqua Dome Längenfeld
Wellness & spa
16
€240
Active
→
Wucher Helicopter
Heli-skiing
3
€110
Pending
→
For owners

From listing
to first booking,
under a week.

No setup fees, no exclusivity, no minimum contract. Try it on one season. If we don't earn you more than we cost, walk away. We're confident enough to bet our model on it.

Day 1
Onboarding

60-minute call. We learn your property, your rates, your standards, your existing channels. No paperwork.

Day 2–4
Listing live

We build your page, sync your calendar, set up payments, integrate your existing channels (Airbnb, direct site).

Day 5–7
First bookings

Push to existing guest list, owner-network referrals, light paid search. You start getting bookings before the second week.

Ongoing
You run it

Dashboard in your pocket. AI handles guest questions. We handle payments. You handle the property. That's it.

Founding owners · only 5 spots

Keep the margin.
Own the relationship.

For the first 5 founding owners in the Zillertal valley — Tux, Hintertux, Mayrhofen — we're offering 12 months of zero platform fees, then 8% locked for life. Three spots remain.

1

Zero platform fees for 12 months

Every euro your guests pay flows directly to you (minus standard ~2% payment processing). We carry the cost of building this with you.

2

8% fee locked for life

From Year 2, you pay 8% — contractually locked. While later owners may see prices rise as the platform scales, your rate is permanent.

3

15% add-on revenue share

Every ski hire, restaurant, transfer or spa booking your guests make through the platform earns you 15% commission. From day one.

4

First refusal on everything

Founding owners get first refusal on equity participation, partnership opportunities, and any expansion to adjacent properties.

Express interest

Become a founding owner

60-second form. No commitment. We'll reach out within 24 hours.

3 of 5 spots remaining

Your details go directly to Ian. No mailing list, no spam. One conversation, one decision.

✓ Got it.

We'll be in touch within 24 hours to arrange a 60-minute call.

The founding five.
Locked for life.

Three founding-owner places remain. Founding terms — 0% Year 1, 8% thereafter, locked permanently — are reserved for the first five properties only. Standard terms apply for everyone joining after.